Cut to 2010. Secretary of Ramsons Kala Pratishtana (RKP), R.G. Singh is frustrated that nobody is taking cognizance of the importance of Dasara 2010. He tries to explain the significance of the 400 years of Mysore Dasara to few but to no avail. 'Charity starts at home.' He decides to make a difference himself. RG then asked me to design a logo to commemorate 4 centuries of Mysore Dasara. He told me that we shall use the occasion to be the central theme at this year's 'Bombe Mane' and also use the logo for the same.
So I sat one fine morning in front of my computer system with a blank mind and monitor. No idea was forthcoming. So I relied on a pen and paper instead. I wrote '400' as it is and a little bolder. 400 is a big quantity when you are talking about years, so I decided to make '400' the central design of the logo. The next question was to depict the spirit of 'Dasara' in the logo which has to be something that is easily recognisable by one and all.
It didn't take long to decide upon 'Jamboo Savari' (elephant carrying golden howdah) which is the most apt image that conjures up Mysore Dasara in our minds. But how to depict Jamboo Savari and also '400'? Next I made the '400' thicker still until the digits were sticking to each other. Lo! it looked like an elephant to me. I scribbled the silhouette of the howdah on top of it, made two human figures seated inside and a mahout. To make '4' look more like an elephant's head I added tusks and finally scribbled a tail onto the second '0'.
The rough draft was ready and I showed it to RG and MB Singh, the Executive Trustee of RKP. I redid this concept in Coreldraw with few editing in Photoshop. After a few tweaks, the logo was ready. Here it is...
When I asked RG what made him to have a logo for this occasion, he answered me that in a country of one billion people and thousands of cities, only a handful can boast of such heritage and Mysore is one among them. He added that whatever we do with love towards it is a tribute to Mysore.